[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.okdxf.cz\/cesta-na-vas-web-bez-prekazek\/#Article","mainEntityOfPage":"https:\/\/www.okdxf.cz\/cesta-na-vas-web-bez-prekazek\/","headline":"Cesta na v\u00e1\u0161 web bez p\u0159ek\u00e1\u017eek","name":"Cesta na v\u00e1\u0161 web bez p\u0159ek\u00e1\u017eek","description":"Jak takov\u00fd web bez p\u0159ek\u00e1\u017eek navrhnout? M\u00e1m tu pro v\u00e1s n\u011bkolik typ\u016f, jak sv\u016fj web zlep\u0161it a p\u0159it\u00e1hnout tak z\u00e1kazn\u00edky. 1. Dobr\u00e9 SEO. Setkal jsem se mnohdy s t\u00edm, kdy majitel\u00e9 str\u00e1nek \u010di firem netu\u0161ili, co tento term\u00edn znamen\u00e1. Jedn\u00e1 se o zkratku slov Search Engine Optimalization, kter\u00e1 se do \u010desk\u00e9ho jazyka d\u00e1 p\u0159elo\u017eit jako...","datePublished":"2019-03-01","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.okdxf.cz\/author\/#Person","name":"okdxf.cz\n","url":"https:\/\/www.okdxf.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/664d9cd24f58d4d0b526991e1fec4656a216f6db124bbd66c69ade0e846d4f16?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/664d9cd24f58d4d0b526991e1fec4656a216f6db124bbd66c69ade0e846d4f16?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"okdxf.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.okdxf.cz\/wp-content\/uploads\/img_a341253_w1714_t1553961030.jpg","url":"https:\/\/www.okdxf.cz\/wp-content\/uploads\/img_a341253_w1714_t1553961030.jpg","height":0,"width":0},"url":"https:\/\/www.okdxf.cz\/cesta-na-vas-web-bez-prekazek\/","about":["Www"],"wordCount":400,"articleBody":"Jak takov\u00fd web bez p\u0159ek\u00e1\u017eek navrhnout? M\u00e1m tu pro v\u00e1s n\u011bkolik typ\u016f, jak sv\u016fj web zlep\u0161it a p\u0159it\u00e1hnout tak z\u00e1kazn\u00edky. 1. Dobr\u00e9 SEO. Setkal jsem se mnohdy s t\u00edm, kdy majitel\u00e9 str\u00e1nek \u010di firem netu\u0161ili, co tento term\u00edn znamen\u00e1. Jedn\u00e1 se o zkratku slov Search Engine Optimalization, kter\u00e1 se do \u010desk\u00e9ho jazyka d\u00e1 p\u0159elo\u017eit jako \u201eoptimalizace pro vyhled\u00e1va\u010de\u201c. Co se t\u00fd\u010de term\u00ednu \u201evyhled\u00e1va\u010d\u201c, tak ten se ob\u010das tak\u00e9 dost plete. Je d\u016fle\u017eit\u00e9 v\u011bd\u011bt rozd\u00edl mezi vyhled\u00e1va\u010dem a prohl\u00ed\u017ee\u010dem. Prohl\u00ed\u017ee\u010d je samostatn\u00e1 aplikace pro p\u0159\u00edstup na internetov\u00e9 str\u00e1nky, kde\u017eto vyhled\u00e1va\u010d je p\u0159\u00edmo str\u00e1nka, kter\u00e1 v\u00e1m podle kl\u00ed\u010dov\u00fdch slov vyhled\u00e1 informace. Pro p\u0159\u00edklad je to t\u0159eba Google. Do \u010desk\u00fdch z\u00e1stupc\u016f vyhled\u00e1va\u010d\u016f zapad\u00e1 Seznam, \u010di Centrum. SEO v takov\u00e9m p\u0159\u00edpad\u011b dok\u00e1\u017ee va\u0161i str\u00e1nku vyzdvihnout nad v\u0161echny ostatn\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Asi si dovedete p\u0159edstavit, jakou v\u00fdhodu m\u00e1te nad konkurenc\u00ed s dobrou optimalizac\u00ed pro vyhled\u00e1va\u010de. Doporu\u010duji do tohoto bodu investovat. 2. P\u0159ehlednost webu. Jeden z nejv\u011bt\u0161\u00edch plus\u016f webu je jeho p\u0159ehlednost. Pokud m\u00e1 web n\u011bkolik des\u00edtek podstr\u00e1nek s informacemi, nehod\u00ed se na ka\u017edou z nich jen slab\u011b odkazovat na r\u016fzn\u00fdch \u010d\u00e1st\u00ed webu. K takov\u00fdmto \u00fa\u010del\u016fm slou\u017e\u00ed t\u0159eba menu, kter\u00e9 je v\u011bt\u0161inou na \u00fapln\u00e9m za\u010d\u00e1tku webu nebo na jeho stran\u011b. 3. P\u0159\u00edstup bez registrace. Ji\u017e n\u011bkolikr\u00e1t jsem se setkal s webem, ke kter\u00e9mu jsem dostal p\u0159\u00edstup a\u017e pot\u00e9, kdy\u017e jsem se zaregistroval. To mi ned\u00e1v\u00e1 \u017e\u00e1dn\u00fd smysl. Nebyl tam toti\u017e v\u017edy jen obsah, kter\u00fd pot\u0159eboval registraci k zobrazen\u00ed. Str\u00e1nky s takov\u00fdm stylem registrace, kdy u\u017eivatele nut\u00ed se registrovat za ka\u017edou cenu, m\u011b akor\u00e1t takov\u00fdm jedn\u00e1n\u00edm odrazuj\u00ed od p\u0159\u00ed\u0161t\u00ed n\u00e1v\u0161t\u011bvy. Proto doporu\u010duji d\u00e1vat obsah, kde nen\u00ed pot\u0159eba registrace, ve\u0159ejn\u00fd a registraci po\u017eadovat opravdu jen v krajn\u00edch p\u0159\u00edpadech. U\u017eivatel\u00e9 by si m\u011bli sami ur\u010dit, zda se cht\u011bj\u00ed zaregistrovat. Voln\u011b dostupn\u00e1 \u010d\u00e1st webu je pro n\u011b velice dobrou prezentac\u00ed.                                                                                                                                                                                                                                                                                                                                                                                         4.8\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Cesta na v\u00e1\u0161 web bez p\u0159ek\u00e1\u017eek","item":"https:\/\/www.okdxf.cz\/cesta-na-vas-web-bez-prekazek\/#breadcrumbitem"}]}]