[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.okdxf.cz\/jak-na-dobry-podnikatelsky-plan\/#Article","mainEntityOfPage":"https:\/\/www.okdxf.cz\/jak-na-dobry-podnikatelsky-plan\/","headline":"Jak na dobr\u00fd podnikatelsk\u00fd pl\u00e1n?","name":"Jak na dobr\u00fd podnikatelsk\u00fd pl\u00e1n?","description":"Podnikatelsk\u00fd pl\u00e1n by m\u011bl obsahovat hlavn\u00ed c\u00edle a strategie podniku, podnikatelsk\u00fd z\u00e1m\u011br a jeho p\u0159ednosti, vymezen\u00ed trhu, c\u00edlov\u00fdch skupin a konkurent\u016f, dal\u0161\u00ed kroky budov\u00e1n\u00ed podniku, pl\u00e1nov\u00e1n\u00ed obratu, hospod\u00e1\u0159sk\u00e9 v\u00fdsledky a financov\u00e1n\u00ed. Podnikatelsk\u00fd pl\u00e1n slou\u017e\u00ed jednak k intern\u00edm a jednak k extern\u00edm \u00fa\u010del\u016fm. P\u0159\u00ed sestavov\u00e1n\u00ed podnikatelsk\u00e9ho pl\u00e1nu si podnikatel ujasn\u00ed, jak\u00e9 kroky mus\u00ed u\u010dinit v jednotliv\u00fdch...","datePublished":"2026-06-22","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.okdxf.cz\/author\/#Person","name":"okdxf.cz\n","url":"https:\/\/www.okdxf.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/664d9cd24f58d4d0b526991e1fec4656a216f6db124bbd66c69ade0e846d4f16?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/664d9cd24f58d4d0b526991e1fec4656a216f6db124bbd66c69ade0e846d4f16?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"okdxf.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.okdxf.cz\/wp-content\/uploads\/art281605_3x2_20260620_170705_NIxJya.jpg","url":"https:\/\/www.okdxf.cz\/wp-content\/uploads\/art281605_3x2_20260620_170705_NIxJya.jpg","height":0,"width":0},"url":"https:\/\/www.okdxf.cz\/jak-na-dobry-podnikatelsky-plan\/","about":["Podnik\u00e1n\u00ed"],"wordCount":562,"articleBody":"\t\tPodnikatelsk\u00fd pl\u00e1n by m\u011bl obsahovat hlavn\u00ed c\u00edle a strategie podniku, podnikatelsk\u00fd z\u00e1m\u011br a jeho p\u0159ednosti, vymezen\u00ed trhu, c\u00edlov\u00fdch skupin a konkurent\u016f, dal\u0161\u00ed kroky budov\u00e1n\u00ed podniku, pl\u00e1nov\u00e1n\u00ed obratu, hospod\u00e1\u0159sk\u00e9 v\u00fdsledky a financov\u00e1n\u00ed.\tPodnikatelsk\u00fd pl\u00e1n slou\u017e\u00ed jednak k intern\u00edm a jednak k extern\u00edm \u00fa\u010del\u016fm.\tP\u0159\u00ed sestavov\u00e1n\u00ed podnikatelsk\u00e9ho pl\u00e1nu si podnikatel ujasn\u00ed, jak\u00e9 kroky mus\u00ed u\u010dinit v jednotliv\u00fdch oblastech, jak oslov\u00ed z\u00e1kazn\u00edky, na kter\u00fdch trz\u00edch bude nab\u00edzet sv\u016fj produkt, jak siln\u00e1 je konkurence, jak se odli\u0161\u00ed od konkurence \u010di kolik bude pot\u0159ebovat zam\u011bstnanc\u016f.\tExtern\u00ed funkce podnikatelsk\u00e9ho pl\u00e1nu je d\u016fle\u017eit\u00e1 zejm\u00e9na pokud firma pot\u0159ebuje investora \u010di n\u011bjakou podnikatelskou podporu.\tPodnikatelsk\u00e9 pl\u00e1n by m\u011bl b\u00fdt:\t– inovativn\u00ed \u2013 m\u011bli bychom popsat jakou m\u00e1 n\u00e1\u0161 v\u00fdrobek p\u0159idanou hodnotu, v \u010dem jsme lep\u0161\u00ed ne\u017e\tkonkurence, jak\u00e9 jsou na\u0161e siln\u00e9 str\u00e1nky\t– srozumiteln\u00fd a stru\u010dn\u00fd \u2013 nem\u011bli bychom zach\u00e1zet do technick\u00fdch detail\u016f, m\u011bli bychom se dr\u017eet\tpouze z\u00e1kladn\u00edch fakt\u016f a vyjad\u0159ovat se jednodu\u0161e\t– logick\u00fd a p\u0159ehledn\u00fd \u2013 my\u0161lenky v podnikatelsk\u00e9m pl\u00e1nu mus\u00ed b\u00fdt podlo\u017eeny fakty a nem\u011bly si\todporovat\t– pravdiv\u00fd a re\u00e1ln\u00fd \u2013 m\u011bli bychom v pl\u00e1nu uv\u00e1d\u011bt i na\u0161e slab\u00e9 str\u00e1nky, hodnocen\u00ed konkurence a\tve\u0161ker\u00e1 rizika, nem\u011bli bychom b\u00fdt p\u0159\u00edli\u0161 optimisti\u010dt\u00ed ani pesimisti\u010dt\u00ed\t– orientov\u00e1n na budoucnost\tStruktura podnikatelsk\u00e9ho pl\u00e1nu nen\u00ed nikde pevn\u011b stanoven\u00e1, mnoho autor\u016f m\u00e1 svou upravenou verzi. Tyto verze se v\u0161ak li\u0161\u00ed jen v rozd\u00edln\u00e9m pojmenov\u00e1n\u00ed a uspo\u0159\u00e1d\u00e1n\u00ed jednotliv\u00fdch bod\u016f. P\u0159\u00edkladem m\u016f\u017ee b\u00fdt n\u00e1sleduj\u00edc\u00ed struktura:\t1)Tituln\u00ed list\t2)Popis podnikatelsk\u00e9 \u010dinnosti\t3)C\u00edle firmy a vlastn\u00edk\u016f\t4)Potenci\u00e1ln\u00ed trhy\t5)Anal\u00fdza konkurence\t6)Anal\u00fdza makroprost\u0159ed\u00ed\t7)Swot anal\u00fdza\t8)Marketingov\u00e1 a obchodn\u00ed strategie\t9)Realiza\u010dn\u00ed projektov\u00fd pl\u00e1n\t10)Finan\u010dn\u00ed pl\u00e1n\t11)Rizika projektu\t12)P\u0159\u00edlohy\tTituln\u00ed list by m\u011bl obsahovat n\u00e1zev, s\u00eddlo, jm\u00e9no autora a zakladatel\u016f a datum zalo\u017een\u00ed firmy. D\u00e1le bychom m\u011bli popsat podnikatelskou \u010dinnost, tedy popis produktu, v\u010detn\u011b jeho funkc\u00ed, v\u00fdhody oproti konkurenci, prosp\u011bch pro z\u00e1kazn\u00edka a tak\u00e9 um\u00edst\u011bn\u00ed podniku.\tZm\u00ednit bychom m\u011bli i c\u00edle firmy vlastn\u00edk\u016f a mana\u017eer\u016f firmy a zam\u011b\u0159it se potenci\u00e1ln\u00ed trhy, zejm\u00e9na velikost trhu, z\u00e1kazn\u00edky a p\u0159ek\u00e1\u017eky, kter\u00e9 n\u00e1m br\u00e1n\u00ed ke vstupu na trh. Nem\u011bli bychom zapom\u00ednat tak\u00e9 na anal\u00fdzu konkurence, zjistit jej\u00ed siln\u00e9 a slab\u00e9 str\u00e1nky.\tV podnikatelsk\u00e9m pl\u00e1nu je tak\u00e9 pot\u0159eba zpracovat SWOT anal\u00fdzu, tedy siln\u00e9 str\u00e1nky, slab\u00e9 str\u00e1nky, hrozby a p\u0159\u00edle\u017eitosti podniku a tak\u00e9 PEST anal\u00fdzu, kter\u00e9 n\u00e1m pom\u016f\u017ee zmapovat vn\u011bj\u0161\u00ed vlivy. D\u00e1le je d\u016fle\u017eit\u00fd marketingov\u00fd mix, tedy popis produktu, ceny, distribuce a propagace.\tD\u016fle\u017eit\u00e9 je zm\u00ednit i \u010dasov\u00fd harmonogram v\u0161ech aktivit a jejich dodavatelsk\u00e9 zaji\u0161t\u011bn\u00ed, rizika projektu a jejich p\u0159\u00ed\u010diny a p\u0159\u00edpadn\u011b navrhnout opat\u0159en\u00ed. V neposledn\u00ed \u0159ad\u011b je d\u016fle\u017eit\u00e9 sestavit finan\u010dn\u00ed pl\u00e1n, tedy p\u0159\u00edjmy, v\u00fddaje a zdroje financov\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                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