[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.okdxf.cz\/zivot-je-horky\/#Article","mainEntityOfPage":"https:\/\/www.okdxf.cz\/zivot-je-horky\/","headline":"\u017divot je ho\u0159k\u00fd","name":"\u017divot je ho\u0159k\u00fd","description":"Av\u0161ak net\u00fdk\u00e1 se to jenom Plze\u0148sk\u00e9ho Prazdroje samotn\u00e9ho, ale tak\u00e9 v\u0161ech zna\u010dek, kter\u00e9 vlastn\u00ed. To znamen\u00e1, \u017ee zdra\u017een\u00ed piva se t\u00fdk\u00e1 tak\u00e9 piv zna\u010dky Radegast, Kozel, Pilsner Urquell a tak\u00e9 des\u00edtka Gambrinus. Pivovar zat\u00edm neuvedl p\u0159esn\u00e9 hodnoty, o kter\u00e9 piva t\u011bchto zna\u010dek podra\u017e\u00ed, ale podle n\u011bkter\u00fdch neofici\u00e1ln\u00edch zpr\u00e1v, kter\u00e9 koluj\u00ed mezi piva\u0159i i obchodn\u00edky, se...","datePublished":"2023-04-27","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.okdxf.cz\/author\/#Person","name":"okdxf.cz\n","url":"https:\/\/www.okdxf.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/664d9cd24f58d4d0b526991e1fec4656a216f6db124bbd66c69ade0e846d4f16?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/664d9cd24f58d4d0b526991e1fec4656a216f6db124bbd66c69ade0e846d4f16?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"okdxf.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.okdxf.cz\/zivot-je-horky\/","about":["Produkty"],"wordCount":372,"articleBody":"Av\u0161ak net\u00fdk\u00e1 se to jenom Plze\u0148sk\u00e9ho Prazdroje samotn\u00e9ho, ale tak\u00e9 v\u0161ech zna\u010dek, kter\u00e9 vlastn\u00ed. To znamen\u00e1, \u017ee zdra\u017een\u00ed piva se t\u00fdk\u00e1 tak\u00e9 piv zna\u010dky Radegast, Kozel, Pilsner Urquell a tak\u00e9 des\u00edtka Gambrinus. Pivovar zat\u00edm neuvedl p\u0159esn\u00e9 hodnoty, o kter\u00e9 piva t\u011bchto zna\u010dek podra\u017e\u00ed, ale podle n\u011bkter\u00fdch neofici\u00e1ln\u00edch zpr\u00e1v, kter\u00e9 koluj\u00ed mezi piva\u0159i i obchodn\u00edky, se p\u0159edpokl\u00e1d\u00e1, \u017ee p\u016fllitry t\u011bchto zna\u010dek piv budou restaurace a hospody st\u00e1t p\u0159ibli\u017en\u011b o korunu v\u00edc ne\u017e doposud. Nejedn\u00e1 se v\u0161ak o jednotn\u00e9 zdra\u017een\u00ed v\u0161ech piv t\u011bchto zna\u010dek; nap\u0159\u00edklad des\u00edtka Gambrinus nem\u00e1 b\u00fdt dra\u017e\u0161\u00ed ne\u017e n\u011bjak\u00fdch pades\u00e1t \u010di \u0161edes\u00e1t hal\u00e9\u0159\u016f. Av\u0161ak v\u0161echno toto se t\u00fdk\u00e1 pouze n\u00e1kupu piv pro restaurace, hospody a jin\u00e1 za\u0159\u00edzen\u00ed. Jak to ovlivn\u00ed spot\u0159ebitele, to se zat\u00edm nev\u00ed.
 
 Pro\u010d Pilsner zdra\u017euje pr\u00e1v\u011b te\u010f, na konci \u0159\u00edjna? 
 \u00b7 Kon\u00e1n\u00ed Pilsner Festu, tedy m\u00edstn\u00edho sv\u00e1tku piva, kter\u00e9 p\u0159il\u00e1k\u00e1 desetitis\u00edce lid\u00ed
 \u00b7 Pilsner investoval p\u0159es miliardu korun v minul\u00e9m roce (pouze p\u0159\u00edklady: modernizace sladovny, podpora zkvalitn\u011bn\u00ed hospodsk\u00e9ho prost\u0159ed\u00ed)
 \u00b7 V\u00fdb\u011br surovin nejvy\u0161\u0161\u00ed kvality (loni zdra\u017eil chmel)
 \u00b7 Dovoz surovin, kter\u00fd se ka\u017edoro\u010dn\u011b zvy\u0161uje
 
 Tiskov\u00e1 mluv\u010d\u00ed Plze\u0148sk\u00e9ho Prazdroje uvedla, \u017ee spole\u010dnost odm\u00edt\u00e1 jin\u00e9 ne\u017e nejkvalitn\u011bj\u0161\u00ed suroviny, a pokud si za n\u011b mus\u00ed p\u0159iplatit, ud\u011bl\u00e1 to i v p\u0159\u00edpad\u011b, \u017ee mus\u00ed s cenou nahoru. Prazdroj nedovol\u00ed, aby kvalita piva klesla jenom proto, aby se mohlo zlevnit. Zv\u00fd\u0161en\u00ed ceny t\u011bchto v\u00fdrobk\u016f neprob\u011bhlo u\u017e dva roky, naposledy to bylo v lednu 2015, kdy se zvedla cena piva Gambrinus des\u00edtka, Radegast, Kozel, Pilsner Urquell a tak\u00e9 Plze\u0148sk\u00fd Prazdroj ve sklen\u011bn\u00fdch lahv\u00edch, v plechovk\u00e1ch a PET lahv\u00edch, a to asi o korunu.
 
 Konkuren\u010dn\u00ed zna\u010dky, jako nap\u0159\u00edklad Bud\u011bjovick\u00fd Budvar, brn\u011bnsk\u00fd Staropramen a Starobrno, na toto zdra\u017een\u00ed zat\u00edm nereaguje a Plze\u0148sk\u00fd Prazdroj jak\u00e9koli ofici\u00e1ln\u00ed informace zat\u00edm taj\u00ed.
                                                                                                                                                                                                                                                                                                                                                                                         4.2\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u017divot je ho\u0159k\u00fd","item":"https:\/\/www.okdxf.cz\/zivot-je-horky\/#breadcrumbitem"}]}]